Michel Thétaz «The Tour of Switzerland takes place in our garden»

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12 June 2014

IAM Cycling

It should be no surprise that much of our concentration and goals are focused on the Tour of Switzerland.

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Michel Thétaz, founder of IAM Cycling and CEO of IAMFUNDS. CH, readily admits from the outset that his national tour is rich with emotion and promise. From Bellinzona to Saas-Fee, then passing through Ossingen, Worb, Delémont and Verbier, the race is an opportunity to alert and educate potential investors thanks to the actions of the riders who will be racing for the only Swiss professional cycling team. Michel Thétaz, who comes from the Valais but has lived in and operated his company from Geneva for many years, has a great vision for the team.

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The Tour of Switzerland is in our backyard and we intend to continue not only maintaining our level, but to give even more to the spectacle thanks to the exciting exploits of our riders. We have already seen the importance of our accomplishments after the Tour of Romandie. Many more people became aware of us by the end of the event around the French-speaking part of Switzerland. And no doubt the results will be equally favorable for both IAMFUNDS. CH and the IAM Cycling team at the end of the nine Swiss stages.

Michel Thétaz also emphasizes how important both the event and its aftermath are for the riders.

The Tour of Switzerland and the Critérium du Dauphiné Libéré, which is currently racing in France, are important tools for the sports management to help decide what the selection of the nine riders will look like to compete at our number one goal for the season, which is the Tour de France. We want to go to France with the best team possible. But we are also conscious of the fact that we want our team to promote our values based on solidarity, perseverance and a fighting spirit.

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